The Role of Media Planning in Achieving Sustainable Development Study in Islamic Societies as A model

Abstract

The study begins with determine the role of media planning in achieving sustainable development within the framework of development experiences in Islamic societies that are based on the inevitability of searching for the optimal exploitation of resources and wealth in a way that does not prejudice the capabilities of future generations. Therefore, the study aims to develop media planning according to a set of procedures that come in proportion With the dimensions of sustainable development (economic, environmental, social, institutional) and in order to achieve humanitarian goals, the study concluded the importance of media planning and its significant and effective role in Islamic societies to achieve sustainable development. The second is to the concept of sustainable development. As for the third topic, it focused on the importance of the relationship between media planning and sustainable development in Islamic societies.